Sometimes, we become frustrated when this message persists, and we are unable to use a particular Google product. Well, I want you to know that there is a fix for it and it comes way easy to apply in just few steps to take!
Note: Any of the steps below may work for you. So if you solved the problem using step 1, then there is no point following other steps below.
1. Delete your Google account from your phone / tablet
The error could be caused by a sign-in issue, which sometimes occurs when Google updates the Play Store services or a new version of the play store application for android user is available for update. The first trick is to go into your phone's main Settings menu and then Accounts and simply remove the Google account you have registered (the one that's getting the "authentication is required" message). Once you've done this, you can re-add the account and it should work just fine. However, you may need to do this step along with the second step below.
2. Clear data from the Google Play Store
To clear data from the Play Store, you need to go into Settings and then Applications and find the Google Play Store. Tap it and than select Clear data. (You can try just clearing the cache first, if you like, but clearing data will clear the cache as well). If the previous step didn't work for you, you may find that it does if you repeat it after carrying out this step.
3. Uninstall Play Store updates
Sometimes the problem is not with your credentials but the Play Store itself.
Go to the Play Store in Settings > Applications and hit Uninstall updates. This will take you back to the original version of the Play Store that was installed on your device. Then, all you need to do to fix the error is install the latest version of the Google Play Store and sign in once again.
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If you're still having problems after trying all these steps, run through them again in this order, rebooting your phone between the steps: remove Google account, reboot, uninstall updates, install new Play Store, reboot, add account, and so on. Just keep trying until the error goes away.
4. Try a fresh Sync
It's possible that things aren't syncing for some reason, and just need a little push. Go to your Settings, tap Accounts , then Google, your email address, and Sync all . Then you can go back to the Play Store and see if the authentication message is gone.
5. Try using your mobile browser
Go to your web browser and navigate to the Google Play Store website. Try downloading an app directly from there rather than through the Google Play Store app. Just sign into your Google account through your browser and then install the chosen app.
6. Perform a factory reset
This should be the last step to try if all of the steps above does not solve the problem.
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