Key features of the upcoming WhatsApp update
1. Effective communication between regular users and businesses.
2. Ability to place orders and also receive updates from businesses.
WhatsApp is currently testing these features on its Business app, which has been built for small companies. It also reveals that it is working on “an enterprise solution for bigger companies operating at a large scale with a global base of customers”.
According to the Wall Street Journal, WhatsApp intends to charge businesses later in the future. However, the WhatsApp Business App is free to use as at the time of writing this post.
“Over 1 billion people use WhatsApp every day to stay connected with their family and friends, and over time, more people are using the app to communicate with businesses they care about too,” said WhatsApp in a blog post.
“In fact, many connections are already taking place every day, whether it's someone placing an order with a local bakery or looking at new styles from a clothing store. But the way this happens now on WhatsApp is pretty rudimentary.”
“[Bigger companies] will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.”
WhatsApp Business accounts are verified by a green badge with a white tick.
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